WHY SHOULD  I EXHIBIT       To meet thousands of new buyers and develop a quality database   To develop a personal and direct relationship with client   To show the product range in real life rather than acatalogue   To let buyers have an objective feel to gain full appreciation of the product   To get immediate feedback on the product range   To overcome marketing barriers and accelerate the buying process   To raise profile in the industry and add value to the brand   To locate new dealers and distibutors in similar products   To generate media interest towards the brand   BACK